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Why Direct to Consumer Brands Struggle with Profitability

Indigo 9 Digital

One of the drags on profits for most direct-to-consumer retailers is advertising expenses. million on advertising in 2019 and 2020 respectively. It’s really hard to acquire customers online,” said Sucharita Kodali, a retail analyst at Forrester. million on sales and marketing or 35% of its revenue. million and $58.5

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Retail Statistics You Should Know

Small Biz Trends

The retail market size is continuously growing. According to a report from the National Retail Federation, the US retail sales in 2020 grew 6.7% What’s more, retail trade added 4.8 trillion to GDP in 2020, reports the US Bureau of Economic Analysis. trillion during 2020 ( NRF ).

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Burger King’s Turnaround Strategy, 4 Things You Need to Know

Indigo 9 Digital

Burger King is now struggling to keep up with Wendy’s who became the second largest burger chain in the United States by sales in 2020. Not wanting to be left behind Burger King is embarking on a transformation plan it hopes will win over the hearts of customers at home and abroad. More marketing spend.