Why Direct to Consumer Brands Struggle with Profitability
Indigo 9 Digital
NOVEMBER 16, 2023
One of the drags on profits for most direct-to-consumer retailers is advertising expenses. million on advertising in 2019 and 2020 respectively. It’s really hard to acquire customers online,” said Sucharita Kodali, a retail analyst at Forrester. “The Casper has long leaned into digital marketing to drive awareness of its brand.
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