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Retail Sales Grew 3% Over Extended Holiday Purchase Period — And the Season Isn’t Over Yet

Retail TouchPoints

In fact, the impacts of the most unique holiday in decades are still being felt: retailers should plan for continued shipping delays in the short term, and also continue to refine their omnichannel operations as they prepare for the rest of 2021. 3 shopping day in 2019. 11 through Dec. 24, 2020), or 2.4% 1 through Dec.

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Black Friday 2020 In-Store Traffic: An Expected Result in an Unexpected Season

Retail TouchPoints

27) dropped considerably in comparison to last year. Overall, the four days from Thanksgiving through Sunday were down -49% compared to 2019. Black Friday, on the other hand, hurt — with only half as much traffic as in 2019. This means that the drop in Black Friday traffic may benefit other, later dates before New Year’s.

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Consumers Turn to BNPL, BOPIS to Cope with Rising Prices and Supply Chain Uncertainty

Retail TouchPoints

A recent report from the payments and shopping service Klarna found that 34% of shoppers actually plan to spend more on gifts this year than last year, with Gen Z ( 57% ) and millennials ( 53% ) more likely than other age groups to expand their budgets. Stressed Consumers Spread Out Spending with BNPL.

Consumer 262
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How Smaller Assortments, Lower Inventory Levels Can Maximize Post-COVID Success

Retail TouchPoints

In terms of overall sales, I’ve seen predictions for 2020 ranging from flat with 2019 to a 2% to 3% increase. If it gets to even with 2019, everybody should think that’s pretty good. When retailers don’t have to buy as much, they don’t have to plan for the markdowns and large promotions that Richard described. Richard Maicki.

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3 Expert Perspectives on Why Margin, Experience and Loyalty Will be Key to Winning Holiday 2022

Retail TouchPoints

KPMG’s survey of retail leaders found that 68% of respondents expect sales to improve over last year, while only 24% expect a drop in sales. Retailers are planning to cut back in one area: marketing. Companies plan to spend 30% of their marketing budget during the holidays, down from 36% in 2021. Take for example Macy’s.