Vitamin Shoppe CEO Sharon Leite Went Undercover in Her Stores. Here’s What She Learned.
Retail TouchPoints
FEBRUARY 10, 2022
Launched in 1977, The Vitamin Shoppe saw sales begin to decline in the early 2010’s due primarily to a lack of digital innovation. Since taking the helm of the nutrition and wellness retailer in 2018, Leite has introduced a broad range of initiatives aimed at reviving and growing the business.
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