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CIO Q&A: Lessons and Priorities from Aldo Group’s Companywide Digital Transformation

Retail TouchPoints

Customer-focused digital transformation is important for any retail business, but the pandemic-induced volatility and fast pace of change in the industry means that such transformations need to occur in all areas of the enterprise, from product design to planning and supply chain.

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The 5 Best Digital Marketing Strategies for Retail Businesses

Retail Next

In fact, 40 percent of all commerce during the 2018 holiday season took place on phones. That means your digital marketing strategy must be mobile-friendly. Smart retail marketers will leverage the time of year — Valentine’s Day, 4th of July, Christmas — and plan sales, promotions, or offers around them.