Indigo 9 Digital

NOVEMBER 16, 2023

One of the drags on profits for most direct-to-consumer retailers is advertising expenses. million on advertising in 2019 and 2020 respectively. At that time Facebook was less inundated with ads and direct-to-consumer retailers took advantage of that. Casper now has more than 60 stores and several retail partnerships.

Consumer 98

Consumer Returns Advertising Marketing 98

Indigo 9 Digital

JULY 21, 2023

Zak Normandin, Dirty Lemon’s founder said cost per action on Facebook increased by a factor of three between 2017 and 2018. The company used to incur between $20,000 and $30,000 per day on advertising for Dirty Lemon on Facebook and Instagram alone. Softbank announced it would invest $240 million in Brandless in 2018.

Returns 52

Returns Advertising Consumer Wholesale 52

Indigo 9 Digital

MARCH 11, 2022

If you do subscribe to our retail trends newsletter to get the latest retail insights & trends delivered to your inbox. This year Trader Joe’s was named by Forbes as the third best large employer in the United States in the retail and wholesale category. Do you like this content?

Customer Experience 52

Customer Experience Loss Prevention Employee Engagement Wholesale 52

Indigo 9 Digital

FEBRUARY 28, 2023

Zak Normandin, CEO of direct to consumer brand Iris Nova, (parent company of Dirty Lemon beverages) said cost per action on Facebook increased by a factor of three between 2017 and 2018. The company used to incur between $20,000 and $30,000 per day on advertising for Dirty Lemon on Facebook and Instagram. Do you like this content?

Advertising 98

Advertising Returns Consumer Promotions 98