Is Price Matching the Right Strategy for You?
Wiser
SEPTEMBER 6, 2022
Overall, shoppers want confidence that they are buying from a reputable, honest, and fair retailer. Price matching can help with that. On its surface, a price match strategy is set up to benefit the shopper at the detriment of the retailer. Now that you’ve read the pros and cons, where do you fall on price matching?
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