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Is Price Matching the Right Strategy for You?

Wiser

Then, a price match policy will give you those always-competitive prices you seek. It will also shift focus to benefits of your business other than price, so shoppers may be more inclined to buy from you due to assortment, shipping, loyalty, service, or other factors. Price matching can help with that.

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Jason & Scot Show Episode 309 Instacart IPO Filing

Retail Geek

That works those cohorts stick and then they can work on the economics because that’s gonna bring more advertisers per order because the more average more orders and more. GTV is going to bring more cpgs in that want to advertise against that then you could argue accelerating Revenue growth accelerating profitable unit economics.