2017 Marketing Spend Retail Trends Shopping 
Indigo 9 Digital
NOVEMBER 16, 2023
With companies like Shopify it has never been easier to set up shop online. That is significantly higher than what companies typically spend on sales and marketing. Take department store Kohl’s, last year its marketing costs were only 4.9% But is it really as easy as it looks? A key challenge is profitable growth.
Indigo 9 Digital
FEBRUARY 13, 2023
The costs a retailer “saves” by not opening and maintaining physical stores simply shifts elsewhere but at times those dollars aren’t as productive. If you do subscribe to our retail trends newsletter to get the latest retail insights & trends delivered to your inbox 5. You need a way to make the model work.”
Expert insights. Personalized for you.
98 
Let's personalize your content