2017 Management Marketing Spend Retail Trends 
Indigo 9 Digital
NOVEMBER 16, 2023
We will need to generate and sustain increased revenue and manage our costs to achieve profitability. That is significantly higher than what companies typically spend on sales and marketing. Take department store Kohl’s, last year its marketing costs were only 4.9% Most recently Warby Parker lost $110.4 of revenue.
Indigo 9 Digital
FEBRUARY 13, 2023
The costs a retailer “saves” by not opening and maintaining physical stores simply shifts elsewhere but at times those dollars aren’t as productive. If you do subscribe to our retail trends newsletter to get the latest retail insights & trends delivered to your inbox 5. You need a way to make the model work.”
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