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What Are Trade Promotions and How Can You Make Yours a Success?

Wiser

Here are some of the most common types of trade promotions: Discounts and markdowns. Offering markdowns or discounts for specific channel partners could appeal to the most price-sensitive segment of their shoppers. Some friendly competition between individual locations can be a great incentive for each one to push your products.

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The Future of Retail in the New Era of Risk

Retail Prophet

The result is slow turns, deep markdowns, write-offs, and heaps of dead stock in warehouses, much of which eventually becomes landfill. The myopic focus on low price has lead to an epidemic of markdowns and dead stock. Image Credit: Hip To Save). Rebuild for Transparency. Most retail buyers today know their primary vendors.