Wayfair’s Strategy – 7 Compelling Facts You Need to Know
Indigo 9 Digital
FEBRUARY 13, 2023
As Wired writes : “dropshipping is a ‘fulfilment’ method. In a 2017 study Daniel McCarthy, assistant professor of marketing at Emory University and Peter Fader, marketing professor at Wharton found that Wayfair spent approximately $69 to acquire a new customer but lost $10 on that customer over time.
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