2017 Consumer Marketing Spend Retail Trends 
Indigo 9 Digital
NOVEMBER 16, 2023
By Tricia McKinnon Over the past decade direct-to-consumer businesses have popped up in nearly every corner of the retail sector. From mattresses sold by Casper to prescription eyeglasses from Warby Parker ambitious founders have taken a page from Amazon’s playbook hoping to sell goods directly to consumers online.
Indigo 9 Digital
FEBRUARY 13, 2023
Wayfair operates on a dropship model where it doesn’t own the majority products it sells to consumers. At one end of the supply chain, an entrepreneur identifies a product – usually through Chinese e-commerce platform AliExpress – which they think they can sell to European or American consumers. You need a way to make the model work.”
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