How Woolies is using 2D barcodes to increase sales and transparency
Inside Retail
JANUARY 31, 2022
In recent years, consumer awareness around sustainability has continued to grow, as shoppers are now demanding to know the origin of the products that they purchase. With this next generation of barcodes, there’s a real opportunity to connect with consumers in ways we haven’t before,” explained Richard Jones, chief marketing officer at GS1.
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