Remove 2017 Remove Consumer Remove Markdowns Remove Point of Sale
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How Woolies is using 2D barcodes to increase sales and transparency

Inside Retail

In recent years, consumer awareness around sustainability has continued to grow, as shoppers are now demanding to know the origin of the products that they purchase. With this next generation of barcodes, there’s a real opportunity to connect with consumers in ways we haven’t before,” explained Richard Jones, chief marketing officer at GS1.

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What Are Trade Promotions and How Can You Make Yours a Success?

Wiser

Marketing to retail partners, wholesalers, and distributors is just as much part of the puzzle for brands as marketing directly to consumers. Here are some of the most common types of trade promotions: Discounts and markdowns. Offer special future discounts to the stores or dealers who reach the highest threshold of sales.

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The Future of Retail in the New Era of Risk

Retail Prophet

A shock to the system of western merchants and consumers who had largely operated with an assumption of unconstrained access to whatever they’ve wanted, whenever they’ve wanted it. But in the process also opened global consumer markets to risks that would make the cotton collapse of 1861 look like a picnic. Image Credit: Hip To Save).