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Nike’s eCommerce Strategy, 4 Reasons Why Digital Sales are Soaring

Indigo 9 Digital

MAY 30, 2022

The pandemic provided a large boost but the truth is that Nike made a strategic decision to focus on its direct business in 2017. Build your own platform by moving away from wholesale The year was 2013 and 81% of Nike’s business came from wholesale. One of the benefits of moving away from wholesale is better margins.

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