Why Direct to Consumer Brands Struggle with Profitability
Indigo 9 Digital
NOVEMBER 16, 2023
Then there are those pesky returns. How often have you bought something online, then returned it without a second thought? For the retailer that’s a cost that eats into profits. As a way to spend less on marketing Casper started selling in wholesale channels like Target starting in 2016 and began opening stores in 2018.
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