Ron Johnson’s Enjoy Technology Files for Bankruptcy, Set to be Sold
Retail TouchPoints
JULY 1, 2022
Back in 2016, Ron Johnson was asked in a fireside chat at Shoptalk about the biggest mistake he had ever made. The idea was to bring the store experience to consumers’ homes via a technology-powered “mobile store” operation, with an initial focus on telecommunications and consumer electronics ( AT&T and Apple are partners in the U.S.).
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