Why Direct to Consumer Brands Struggle with Profitability
Indigo 9 Digital
NOVEMBER 16, 2023
We will need to generate and sustain increased revenue and manage our costs to achieve profitability. As a way to spend less on marketing Casper started selling in wholesale channels like Target starting in 2016 and began opening stores in 2018. Casper now has more than 60 stores and several retail partnerships.
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