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How Retailers Should Deal with Digital Advertising Inflation in 2023

Retail TouchPoints

The advertising industry is managing growing fears of inflation and an economic downturn as many top retail brand advertisers are dealing with the effects. Even companies less dependent on advertising, such as Microsoft, reported a $100 million loss in revenue in its second quarter due to a reduction in ad spending.

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[Webinar] Awareness and Actionability in eCommerce: How Are Brands Adapting?

Wiser

For online groceries, I would say it really started sometime around 2015/2016 when it really started to take hold and grow tremendously. And then perhaps navigating for you to other customers and to really loop in that word of mouth phenomena and therefore you’re going to have your advertising capabilities multiply.