The First 60 Seconds: How to Grab and Hold a Buyer’s Attention During a Pitch
Rangeme
JANUARY 10, 2023
Kahneman’s research shows that our expectations tend to be self-fulfilling. 3 Kevin McSpadden, You Now Have a Shorter Attention Span Than a Goldfish , Time, May 2015 [link] We now live in a world where “capturing one’s attention” is an invaluable art form. ↑ 5 Mark Twain quote, [link].
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