Analysis: Why does Shein continue to escape scrutiny?
Inside Retail
APRIL 28, 2021
In 2015, the Nanjing-based company shortened its brand name to Shein and adopted the slogan “She in, shine out”. None of this makes a difference to Shein’s Gen Z target market, who are often dealing with budget constraints and willing to put up with slow deliveries in order to get their hands on the latest fashions.
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