Why One DTC Brand Bucked the SoHo Trend and Opened its First Store in Charleston
Retail TouchPoints
SEPTEMBER 20, 2023
The brand — which started back in 2015 with the goal of reinventing the classic Hawaiian shirt — now offers a full range of resort wear for men, women and children and just marked the opening of its first flagship…in Charleston, S.C. One of the brand’s few wholesalers was a small boutique on Charleston’s King Street.
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