Why Direct to Consumer Brands Struggle with Profitability
Indigo 9 Digital
NOVEMBER 16, 2023
Casper Casper is another direct-to-consumer brand onlookers have watched closely since it launched in 2014. That is significantly higher than what companies typically spend on sales and marketing. Take department store Kohl’s, last year its marketing costs were only 4.9% of revenue.
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