More Private Label, Smaller Store Footprints: How COVID-19 Is Accelerating Existing Retail Trends
Retail TouchPoints
JULY 17, 2020
Mass merchants in particular have benefited from this change: private label sales in the segment have increased by 41% over the past five years , approximately 4X higher than overall private label growth. in 2014 to 40% in 2019. COVID-19 has been kinder to some up-and-coming retail models than others. over the past three years.
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