From Barcodes to Bytes: Retailers Prepare for Next-Generation UPC
Retail TouchPoints
JUNE 26, 2023
And in 2014, Inditex SA, which owns fast-fashion giant Zara, implemented RFID to effectively track all its products at every step in the process. For example, a customer can scan a 2D barcode on a package of pasta sauce and instantly view ingredients, allergens, recipes and promotions. Doesn’t that sound amazing?!
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