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Ron Johnson’s Enjoy Technology Files for Bankruptcy, Set to be Sold

Retail TouchPoints

Johnson co-founded Enjoy in 2014 after leaving JCPenney and currently serves as its CEO. The idea was to bring the store experience to consumers’ homes via a technology-powered “mobile store” operation, with an initial focus on telecommunications and consumer electronics ( AT&T and Apple are partners in the U.S.).

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Apple Store Creator’s ‘Commerce-at-Home’ Startup Enjoy to Go Public via SPAC

Retail TouchPoints

Enjoy , which Johnson founded in 2014, brings the store experience to consumers’ homes via a technology-powered “mobile store” operation. . “In According to the company, this at-home experience is achieved through proprietary technology and data science tools that manage inventory, routing and staffing.

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