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How Starbucks is Using Mobile Apps to Significantly Increase Sales

Indigo 9 Digital

By Tricia McKinnon Starbucks is a company that has long known that the future of retail is tied to technology. Then it began offering in app payments in 2011. By 2014 Starbucks had rolled out mobile pre-order and pay before it was common to do so. Starbucks is in the process of building out its network of pickup only locations.