Remove 2014 Remove Consumer Remove Fulfillment Remove Markdowns
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From Barcodes to Bytes: Retailers Prepare for Next-Generation UPC

Retail TouchPoints

Consumers want more information about the products they buy, and retailers want more visibility into the products their customers buy. And in 2014, Inditex SA, which owns fast-fashion giant Zara, implemented RFID to effectively track all its products at every step in the process. Who doesn’t want that? Doesn’t that sound amazing?!

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How RFID Powers Retail: Past, Present and Future

Retail TouchPoints

In fact, according to a recent Accenture study , 92% of the 50 North American retailers surveyed said they are either piloting RFID or have reached full adoption, up from 34% in 2014. Additionally, it boosts sales margins and expedites returns and exchanges, making it a valuable tool for profitably improving the consumer experience.