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Ron Johnson’s Enjoy Technology Files for Bankruptcy, Set to be Sold

Retail TouchPoints

JULY 1, 2022

Back in 2016, Ron Johnson was asked in a fireside chat at Shoptalk about the biggest mistake he had ever made. Johnson co-founded Enjoy in 2014 after leaving JCPenney and currently serves as its CEO. Additionally, cash flow became a problem as the company was hit hard by the broader tech selloff at the beginning of this year.

Telecommunications 299
Telecommunications Finance Store Operations Consumer 299
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Apple Store Creator’s ‘Commerce-at-Home’ Startup Enjoy to Go Public via SPAC

Retail TouchPoints

APRIL 29, 2021

Enjoy , which Johnson founded in 2014, brings the store experience to consumers’ homes via a technology-powered “mobile store” operation. . “In Johnson likens the impetus behind Enjoy’s “commerce-at-home” model to that which has driven successful companies such as Peloton and Airbnb.

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ATS Telecommunications Store Operations Consumer 172
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