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B2B, Marketplaces Become Core to Brooklinen’s Blossoming Omnichannel Strategy

Retail TouchPoints

A new sub-brand and wholesale partnership with Walmart: With Marlow, Brooklinen is officially in the pillow business. Brooklinen’s approach illustrates how DTC brands are evolving to not simply be “present” on several channels but to carve a unique presence in new markets and categories while unlocking new revenue streams.

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3 Things Every Retailer Can Learn from Amazon

Retail TouchPoints

If Amazon is using that technology, we should be using that technology,” said the Prosper keynote speaker, Koffee Kult Founder and President James Mardis, who launched his artisan coffee brand on Amazon in 2014. It very well might be [advertising].”. So if the first phase of that is a marketplace, what is the second phase?

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Temple of the Sun co-founder talks design inspiration and sales growth

Inside Retail

Founded in Byron Bay in 2014, it has gained a cult following for its unique designs inspired by history, archaeology and ancient symbolism. Darren Gallant: Temple of the Sun first launched in late 2014. IR: How would you describe the fine jewellery market right now?

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10 Online Businesses for Sale in May

Small Biz Trends

market by licensing the product and two trademarks as the world’s first and only patented Far Infrared Heated Health, Fitness and Anti-Aging sauna. And since it has been in business since 2014, it has experienced 35%-50% Year over Year Growth each year. E-commerce and Wholesale Automotive Part & Accessories.

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Why Direct to Consumer Brands Struggle with Profitability

Indigo 9 Digital

The eyeglass retailer famously disrupted the market for prescription eyeglasses with a slick website and a try-before-you-buy from home program which captured the hearts of millions of customers. One of the drags on profits for most direct-to-consumer retailers is advertising expenses. Warby Parker spent $43.3 million and $58.5

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How beauty brand Glossier went from social media darling to social outcast

Inside Retail

In 2014, Weiss launched Glossier with four products: a cleanser, priming moisturiser, lip balm, and a misting spray. After news of the mass layoffs hit the media, eagle-eyed netizens noticed a number of new positions up for hire at the company were being advertised on job-seeking websites, which seemed insensitive.

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6 of the Top Reasons Online Businesses Fail

Indigo 9 Digital

In the beginning beverage maker Dirty Lemon like many direct to consumer brands used Facebook and Instagram to market its products. But over time Dirty Lemon found that the success many brands found using Facebook and Instagram marketing attracted many competitors leading to higher customer acquisition costs.

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