e.l.f.’s Strategy for Staying on Top
Indigo 9 Digital
MARCH 8, 2023
e.l.f’s strategy is not lost on the analysts covering the beauty sector with Olivia Tong, managing director and senior consumer staples analyst at Raymond James saying that “we think…[e.l.f.] is one of the best positioned in beauty because they have relatively manageable price points and still a lot of market share opportunity to gain."
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