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Alibaba’s Business Model – How the eCommerce Giant Makes Money

Indigo 9 Digital

Merchants on Taobao pay a fee to rank higher within the site’s search engine results, similar to the way Google works. Alibaba does not charge merchants on Taobao listing or transactions fees. Merchants are charged a fee to list on Tmall as well as a sales commission and advertising fees. Source: Statista. AliExpress.