From frumpy to fashionable: the triumphant turnaround of M&S Clothing
Retail Gazette
DECEMBER 20, 2023
M&S’ big challenge was that its target market was getting increasingly older while it was failing to attract younger shoppers amid fears it would alienate its core customer base. Price had previously worked at M&S as trading director from 2005 until 2012 but left because it “was drifting in the wrong direction”.
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