How Chinese toy giant Pop Mart thinks local, dominates global
Inside Retail
JUNE 1, 2022
But we tested the market with a local wholesaler and via e-commerce and we realised it had a lot of potential.”. Around 2012, Wang had already recognised the popularity of toys in his stores. Typically, these collections are planned a year in advance of launch and take 10 months to develop. But not now.
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