Burger King’s Turnaround Strategy, 4 Things You Need to Know
Indigo 9 Digital
NOVEMBER 15, 2022
Not wanting to be left behind Burger King is embarking on a transformation plan it hopes will win over the hearts of customers at home and abroad. As part of its turnaround plan Burger King has taken the Whopper off its discount menu which should improve profitability. More marketing spend. Greater international growth.
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