How Chinese toy giant Pop Mart thinks local, dominates global
Inside Retail
JUNE 1, 2022
But within a few weeks, the local non-Asian population was accounting for four out of every five sales. But we tested the market with a local wholesaler and via e-commerce and we realised it had a lot of potential.”. Around 2012, Wang had already recognised the popularity of toys in his stores. But not now. Its revenue rose 49.3
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