Have we reached peak Christmas advent calendar?
Retail Gazette
NOVEMBER 23, 2023
Selfridges debuted its first version in 2011 and it became an instant sell-out. More retailers have since jumped on the bandwagon, with some entrants like Boots’ No7 advent building a waiting list of up to 226,000 people back in 2019. Consumers are also drawn to the value for money they represent.
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