Message in a bottle: How social media has disrupted the fragrance sector
Inside Retail
OCTOBER 12, 2023
This can be attributed in large part to the introduction of image-focused social media platforms like Instagram in 2010 and TikTok in 2016, which have made it easier for memes and fads to go viral and – just as rapidly – fade into obscurity. All of our eyes and ears were roughly on the same thing at some stage of the day.
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