G’day USA: What’s driving the wave of Aussie brands taking on American retail
Inside Retail
OCTOBER 1, 2024
One brand that exemplifies this approach is Silk Laundry, a silk apparel brand that just opened its first US-based bricks-and-mortar location, after seeing increasing e-commerce interest from its American consumer base over the past few years. . “This has then acted as a springboard for more expensive physical expansion.”
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