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Parlour X founder Eva Galambos on her life as a luxury fashion buyer

Inside Retail

Tastemaker and entrepreneur Eva Galambos first opened the doors to her luxury multi-brand boutique Parlour X in 2001 in Sydney, when she began introducing major international labels to Australian consumers, from Balenciaga to Vivienne Westwood. . In some ways yes, in some ways no. We have focused more on e-commerce than ever before.

Fashion 130
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The Adoption of Pop-Up Stores by Luxury Brands

Retail Focus

The evolution of pop-up stores took another significant turn in 2009 when the concept expanded beyond retail to encompass industries such as food and beverage, capitalising on the principles of ephemerality and exclusivity. The inherent buzz and anticipation surrounding pop-up stores further contribute to their appeal for luxury brands.

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20 Halloween Ads to Inspire Your Own

Small Biz Trends

Halloween advertising is a great way to engage target audiences and boost sales ahead of the pivotal holiday shopping season. Engage clientele – Your customers are naturally enthusiastic about the Halloween season, and Halloween advertising is an ideal way for them to engage with your brand. Halloween isn’t just for kids.