It’s Not Easy Being (Truly) Green — But it’s Worth it
Retail TouchPoints
FEBRUARY 26, 2025
He discussed not just the business benefits of going green but the negative consequences of greenwashing like the $30 billion in fines Volkswagen paid when it was discovered that the carmaker faked emission test results in 2009. consumers, according to Bain & Co.; Premium pricing: 50% of U.S.
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