Starbucks’ Digital Strategy, Why it Outperforms
Indigo 9 Digital
MAY 10, 2023
Starbucks, the largest coffee company in the world, also has one of the best digital businesses in all of retail. Starbucks foresaw the transition to mobile ordering long before others in the industry and is reaping the benefits with its digital sales accounting for about a quarter of all sales. A world class mobile app.
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