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They’ve been shaped/scarred by not one but two global economic traumas — the Great Recession of 2008-2009 and the COVID pandemic — and they’ve grown up with social media playing an increasingly large (and loud) role in shaping culture, including how these consumers shop, research and purchase products and services.
The multi-store shopping centre steadily grew in popularity in the US, hitting peak popularity in the 1980s. However, in the past two decades, the American mall has been standing on shaky ground due to factors like the 2008 recession and, more recently, the butterfly effect of the Covid-19 pandemic. per cent and 15.3
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