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8 Reasons Why Blockbuster Failed & Filed for Bankruptcy

Indigo 9 Digital

By Tricia McKinnon Before the advent of streaming Blockbuster was a popular video rental store where customers could rent their favourite movies on VHS tapes or DVDs and watch them at home. At the time Blockbuster could have afforded the purchase price since it had raised $465 million in an IPO a year earlier.

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The Downfall of Sears, 5 Reasons Why it’s Struggling to Survive

Indigo 9 Digital

By Tricia McKinnon Did you know that at one time Sears was the largest retailer in the world? But at some point there is a tipping point when a company fails on so many fronts it’s impossible to get back up. That insight was the impetus for Sears’, at one time, immensely popular, catalog. That was back in 1969.

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5 of the Best Ways DTC Brands Get New Customers

Indigo 9 Digital

Consumers like to touch and feel products and let’s be honest returning online orders can be a hassle. Everlane is a clothing brand that sells high quality basics (cashmere sweaters, cotton t-shirts and jeans) but at lower prices than retailers like J.Crew. The exposure can also come at a cheaper price.

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6 of the Best Ways to Retain Customers in Retail

Indigo 9 Digital

Consumers buy things from people and retailers they trust. That’s why you still shop at the mom and pop grocer across the street from your home. If you look at companies like Apple and Amazon they do a really good job of increasing sales from their existing customer base. Do your customers marvel at your product?