Data Capital: The Competitive Weapon Most Retailers Have Yet To Fully Monetize
Retail TouchPoints
AUGUST 20, 2020
Traditional retailers are sitting on a powerful competitive weapon, and they’ll continue to operate less efficiently, lose market share and leave millions in new revenue streams and profits on the table unless they pull the trigger. In fact, it could be argued that data is even more valuable than oil — and, it’s a renewable resource.
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