The rise of Sheike: From Sydney market stall to style authority
Inside Retail
APRIL 5, 2022
IR: I know Sheike launched an e-commerce site in 2006. It allowed us to fast track some of those strategic initiatives that had been on our roadmap – management of our aged stock, for example, with off-price outlets opening in some of the DFOs, but also an online outlet that we could turn on and off as needed. Hopefully, June.
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