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The rise of Sheike: From Sydney market stall to style authority

Inside Retail

IR: I know Sheike launched an e-commerce site in 2006. How has the brand managed to stay relevant and continued to appeal to its target market over all that time? How mature would you say your online offering is today? We’re planning for that to [launch] mid 2022. Hopefully, June. IR: Sheike was founded over 40 years ago.

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