Inside Retail

DECEMBER 3, 2024

Today, the Salomon customer includes Pilates princesses whose ‘fit checks’ on social media have contributed to the virality of the shoe styles, whilst the brand still caters to its core original consumer of adventure seekers. The unique set of Salomon partner trail events is an expansion of its global strategy.

Outdoor 264

Outdoor Apparel Wholesale Consumer 264

Retail Geek

JANUARY 6, 2023

Matt: [2:02] Yeah have you too I like to think about my career or having two careers to date the first one was, very foundational for what I’m doing now but very quantitative, process-oriented mechanical engineering patent law Manufacturing, Ops Consulting things that had nothing to do with retail or fashion or e-commerce and then I. [2:32]

Merchant Services 52

Merchant Services Consumer Fashion Marketing 52

Retail TouchPoints

MAY 6, 2024

We’re also going to do a huge Fashion Week experience, really leaning into the nostalgia of 2005, and then I have some amazing activations planned for next year. Nothing is 100% set in stone, but it’s mainly about having consistent messaging and reminding the consumer we’ve been here for 20 years.

Consumer 147

Consumer Fashion Planning Marketing 147