8 Reasons Why Blockbuster Failed & Filed for Bankruptcy
Indigo 9 Digital
MARCH 28, 2022
It’s not unlike Amazon’s entrance into the eCommerce market in the 90s. As Netflix continued to gain subscribers it took Blockbuster six years to launch a similar service of its own in 2004 called Blockbuster Online. If you didn’t return your movie rental on time you were charged a dollar a day. Poor execution.
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