5 Lessons Learned from Shake Shack’s Strategy & Growth
Indigo 9 Digital
DECEMBER 6, 2023
Since the hot dog stand was so popular Meyer decided to bring the stand back to the park for two more summers before deciding to open the first Shake Shack location in Madison Square Park in 2004. Shake Shack tries to differentiate itself by adapting to local markets. Find the white space. Serve the local community.
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